Biswas Family Foundation

Project Summary

The Biswas Family Foundation is a private grant-making foundation that funds and supports leading scientists who study computational biology and AI in clinical healthcare to better global public health. This research is transformative, capitalizing on the power of AI to help treat and prevent disease. The organization rapidly came together and awarded $15 million in research in March 2024. To capture the forward-thinking and innovative spirit of the Biswas Family Foundation, the branding is rooted in a palette of rich jewel tones, symbolizing its bold vision for the future.

biswasfamilyfoundation.org

Details

Services Brand Identity, Website Design, Social Media

2024
Art Direction Lily Campbell
Designers Anna Shine, Jason Moya
Web Developer Calum Reid
Photography Arc Institute

AI-generated imagery is integrated into the design to subtly emphasize the organization's commitment to leveraging AI in its funded research. The images use paintbrush-like strokes that complement traditional photography and can be cropped in various ways to add texture to brand elements.

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