Xeomin, Merz Aesthetics

Project Summary

Merz Aesthetics has an award-winning portfolio of injectables, devices, and skin care products to help empower people to look, feel, and live better. One Merz product, Xeomin, partnered with Gwyneth Paltrow to promote its anti-wrinkle injection for the treatment of frown lines. The goal was to elevate Xeomin’s Instagram account with posts and stories that embraced Xeomin’s pink and playful branding while also showcasing its impressive partnership with Gwyneth.